Relate from MICROS is a retail specific, customer relationship management solution that unifies marketing planning and management, whilst providing the tracking tools your marketing team needs to effectively manage your marketing initiatives. From initial analysis, through to implementation, execution, and evaluation of results, Relate lets you build and manage an unlimited number of campaigns and promotional activities from your corporate headquarters to store level. You can manage customer names and histories, operate stored value programs, issue loyalty points, build and stratify segments, and launch and measure targeted campaigns all within one application.

Builds successful marketing campaigns

Relate is specifically designed for retail marketing and offers the flexibility to plan campaign execution through the mail, email, in-store, or a tailored combination of several channels. With Relate, you can design a targeted offer using the built-in best practices or opt to leverage your own experience. Marketing campaigns can now incorporate your POS for real-time messages, offers, discounts, promotions, points, and much more. For example, you can identify a profitable market segment, and Relate’s home page portfolio tracker will display real-time trend statistics in a ticker-like fashion.

Controls your marketing campaigns

• Automatically tracks customer response rates
• Bases new programs on known successes from prior initiatives
• Creates and manage multiple and simultaneous loyalty programmes
• Utilises gift cards to build revenue and control costs
• Monitors results during the course of a campaign as well as after its completion
• Performs trend and migration analysis

Return on Investment

While delighting customers with personalised offers, relevant promotions and tailored loyalty initiatives, your top and bottom lines will see the impact. Focusing efforts on high return opportunities through analytical capabilities that improve identification and segmentation will improve efficiency. Reduction of waste is further enhanced by eliminating duplicates and reducing the unresponsive customers. And top line revenue will see an impact from more effective promotions and improved customer loyalty.

Flexible Deployment

Relate’s architecture allows you to implement in three retail-specific, business-building modules: loyalty, gift card, and customer management – each supported by segmentation and campaign tools. Deploy it in one, comprehensive solution, or build your CRM skills and initiatives and roll out programmes in an evolutionary method.

Business Benefits

• Improves campaign effectiveness by targeting your message to specific market segments
• Increases shopping frequency
• Builds relationships at point-of-sale
• Tracks and report on results
• Minimises waste
• Motivates customer loyalty