Press Releases
US supermarkets approach UK for advice
Following its success in the UK with all of the major supermarkets adopting its software, MICROS has been invited by several North American supermarkets to assist them in developing and protecting their own-brand products. For more information, email: chunter@micros.com
The UK retail market is seen as an example of excellence in the development and protection of own-brand products and customers including: Asda, Morrisons, Sainsbury’s, Somerfield, Tesco and Waitrose are using MICROS’ Creations software to improve the speed and efficiency of their product development process.
Consumer trust and loyalty can be dramatically affected by a single food safety scare and a retailer’s speed and ability to respond is always under scrutiny. Growing regulative demands and consumer pressure to show greater information on the label as well as compliance with industry and dietary trends requires the retailer to have visibility and control of their complete supply chain data.
Now demand in the US for own-brand food and beverage products has never been greater. Its own-brand products market is growing by more than 30% per year and the need for fast and innovative product development that ensures safety and quality standards are always maintained is essential to its success.
Paul Woodward, managing director for MICROS Retail & Manufacturing says: “Over the last 10 years the UK has grown own-brand goods to represent over 48% of the market shelf and the US is following a similar curve. We are launching into the North American market, which currently represents about 19% market shelf, to help retailers grow their own-brand sales through the use of IT”.