Case Studies

ASDA

IT enables ASDA to reduce product launch time and increase sales

Since purchasing the Creations supply chain software, ASDA has cut four weeks off its average product development specification process – from concept through to launch, resulting in an increase of more than £6.8m in sales in just 12 months. This is a major achievement for ASDA, especially as its own-brand products have recently taken on new levels of complexity. This is due to the advent of meal-based, multi-component products and the calculation of recipe, ingredient and nutritional information, which all have to adhere to the ever changing legal requirements placed upon retailers.

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